Coupons and store brands

Two ways to save at the grocery store... using coupons and purchasing store brands instead of name brands.

Coupon-cutters put a big dent in their bills
by Daniel Vasquez/Sun-Sentinel
With this economy, we're way past any notion that discount coupons are not cool.
What is cool is saving money wherever and whenever you can. Let others blab about how coupons won't offset all the rising costs facing consumers today. True, they aren't enough. But they help.
Nearly 9 of 10 Americans turn to coupons today to save on groceries and other items at the supermarket, according to a recent survey by the Promotion Marketing Association's Coupon Council.
Other studies show:
1. Spending 20 minutes a week on coupon clipping can save up to $1,000 a year.
2. The typical family saves about $5 to $10 a week with coupons. That's an easy goal to beat when you shop for two-for-one deals.
3. Most coupons (about 90 percent) are found in the Sunday newspaper. But you can also find them on the Internet (Use Google to type in store name and the word "coupon"), at the store (usually near entrances and cash registers), in magazines and your mailbox (pay more attention to that junk mail).